Lynda - Public Relations Fundamentals
File List
- 004 The new eight-step workflow for PR pros.mp4 66.8 MB
- 003 Five ways to give 'traditional' PR a makeover.mp4 58.1 MB
- 020 Incorporating social communications into your crisis plan.mp4 57.9 MB
- 024 Visual storytelling in PR - Videos, infographics, images, and more.mp4 57.6 MB
- 006 Combining trusted research methods with new media.mp4 57.3 MB
- 015 Working with all media - From reporters to bloggers.mp4 57.1 MB
- 026 Tying PR measurement to business goals.mp4 56.6 MB
- 013 Understanding communications channels and audience engagement.mp4 55.3 MB
- 017 Influencer marketing - Using champions to amplify awareness and engagement.mp4 54.7 MB
- 022 Dealing with the media during a crisis.mp4 54.6 MB
- 018 Relying on great relationships when crisis strikes.mp4 53.0 MB
- 007 Developing audience profiles and buyer personas.mp4 50.2 MB
- 005 New channels, new choices - The evolution of telling your story.mp4 49.9 MB
- 012 Developing messaging and optimizing content.mp4 46.8 MB
- 010 Understanding the elements of the PR plan.mp4 45.3 MB
- 016 Building internal employee champions and reputation management.mp4 45.1 MB
- 030 Uncovering modern-day communication roles and responsibilities.mp4 42.5 MB
- 025 Best practices for crafting social media posts.mp4 42.3 MB
- 008 Investigating PR and social media communication audits.mp4 42.3 MB
- 023 The news release vs. social media release.mp4 42.1 MB
- 027 PR measurement, from click to conversion.mp4 42.0 MB
- 009 Learning the Fix It to Move Forward approach.mp4 40.9 MB
- 028 Reporting results to execs and other stakeholders.mp4 39.4 MB
- 029 Three steps to PR and modern-day communications.mp4 39.3 MB
- 014 Understanding earned, owned, shared, and paid media.mp4 38.2 MB
- 019 Issues management vs. crisis management.mp4 37.7 MB
- 021 Building a comment response chart.mp4 37.7 MB
- 011 Setting attainable goals and objectives.mp4 29.6 MB
- 002 What you should know about PR before watching this course.mp4 28.3 MB
- 031 Next steps.mp4 28.3 MB
- 001 Welcome to the future of public relations (PR).mp4 14.4 MB
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